Flipora: Making Search More Human

Can there be an idea so revolutionary that it takes over the world of online search? Is there a concept so novel that people would abandon the way that search is done now to gravitate to it? Is there something out there that could be better than the standardize web results that we get back from sites like Google, Yahoo, and Bing?

Two graduates from Stanford University think so. And if they are right, their idea could change the way you and I search on the Internet every day. Their premise and their search engine Flipora, offers search engine results in a new and fascinating way. The two grads, Jonathan Siddharth and Vijay Krishnan believe that they have stumbled upon a better way to assimilate search results. According to statistics, a large number of people agree with them. The site is growing quickly with over 25 million users to date, and over 7 million user searches this year alone.

The startup was funded by a group of investors, including Like.com CEO Munjal Shah, Google Adsense creator Gokul Rajaram, Powerset CEO Barney Pell and others. They believe that even though web search has progressed greatly in the last 15 to 20 years, that is room for even more improvement.

Even though search info results have come a long way over the past 20 years, people still can’t find the information that they are looking for. Although computers can do many things, they can’t fully interpret the input data that they get. People are people first and they will talk and ask for information like people before they talk like a computer. Because of this disconnect, many people searching for certain things online cannot find what they wanted to.

Siddharth and Krishnan premised that people could find more detailed and exact searches if they considered the online comments and feedback from other people searching for the same thing. The idea of Flipora is to merge both the real world experience conveyed through social media, and combine that with highlighted search engine algorithm protocols. The result is a hybrid of both search engine results and social signals. By combining the two, Flipora gives the user more choices that are related to the data that they searched for.

Siddharth and Krishnan believes that people can find the information that they want to find on the first search with the proprietary algorithm driving Flipora . They believed that their searches are more people driven then algorithm driven. By adding in social signals, the end-user of Flipora can find more of what they’re looking for, based on the results of the social signals as well as the algorithms finding and dissecting the possible material into a coherent presentation.

There will always be advancements online with computing technology. Flipora takes it one step further by producing results that web searchers want to see. Many individuals see the concept of Flipora as the next big thing in computer search.