Before becoming the CEO of RPS Group, he was the chief executive officer of Box-Top Media, which is a non-traditional media entity based in New York. Being a descendant of Mauricio Sirotsky Sobrinho, RBS founder, he joined the family business in 2004 in the capacity of Director of the National Marketing. During his time in RBS, he went through various promotions such as the Executive Vice-President of Business Development in 2010 and then the Executive Chairman of the Group in 2012.
Duda’s Position as President of RBS Group
In 2016, he succeeded his uncle, Nelson Sirotsky to become President and Chairman of the Board of Directors. The new holder of the presidential position was unveiled in a ceremony that was aired live to all the employees of the company (over 6000). Colleagues and family members were also present in the event, which took place in Porto Alegre.
The event included 10 cameras and more than 50 members of productions crews. Their role was to capture the activities of the event while projecting them on giant 180-degree screens. Further, Joao Roberto Marinho, the VP of Global Organizations.
Eduardo acknowledged the company for being strongly driven by challenges and passionate individuals in all its operations. In his new capacity as President of RBS, Group, Duda was expected to oversee numerous business ventures, which include radio, television and newspaper stations. E-Bricks Digital, which is a digital business situated in Sao Paolo, is also part of the multitude of ventures.
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