When she launched Lime Crime makeup in 2008, Doe Deere was taking a huge chance, putting everything on the line and hoping it would soar to new heights. The edgy cosmetics line did take off, winning fans all over the world and creating a brand that can compete with the giants.
Doe Deere said on ILoveLimeCrime.com that she wanted young women everywhere to feel unique and beautiful in their own right, and that’s what Lime Crime makeup is all about. The bold and radical colors of the lipsticks and eye shadows allow women to experiment and define what they view as pretty. It’s empowering and all about self-esteem to a young woman.
Now, Lime Crime is being talked about in beauty circles all the time, most recently on Parentherald.com, who listed the best eight dupes found in Kylie Jenner Lip Kits. Lime Crime Velvetine’s Reddest Red just happens to be the perfect alternative for Kylie’s Mary Jo K shade.
Velvetines are one of the most addictive lip products you will ever try, and Lime Crime is the original liquid matte lipstick. It’s a huge seller for the company, and it’s simple to see why. The formula goes on smoothly like silk and dries nice and matte, retaining the softness and suppleness of a rose petal. Fans adore the liquid matte lipstick, because it lasts for hours and is basically touch-proof, and when you go in for the kiss, your lips feel smooth as velvet.
Hollywoodlife.com also mentioned Lime Crime’s Velvetines in a post about Kylie’s new lip kit, namely her Kourt K shade in burgundy purple. The website advised choosing Lime Crime’s bold Jinx shade as the ideal dupe. The Witch-berry Purple stain is a major seller on Amazon.com. Women who wear Jinx are enchanted by the edgy beauty of the color, its amazing staying power and modern appeal.
The world of makeup is really changing dramatically these days. Bold, opaque shades have become mainstream, thanks to beauty pioneers like Doe Deere who have transformed the market. Women have more makeup choices, and that is always a beautiful thing.